![]() Let’s take a closer look at some of the key benefits of TikTok advertising. If your target demographic is Baby Boomers, TikTok advertising is not for you. It’s important to consider your target audience and find out if they’re using the platform (remember, it’s largely dominated by Gen Z and Millennial audiences). And TikTok has an easy-to-use self-service advertising platform that makes it a breeze to create an engaging ad campaign.Īs with any advertising platform, TikTok advertising isn’t for all brands. This format means that ad spots are at a premium since they aren’t likely to get lost in a sea of competing ads like they can on other platforms. TikTok’s content consists of 15–60-second videos. With such a broad range of ages represented on the platform, it’s a good chance that your target audience is on there. At the same time, the 35–44-year-old demographic increased from 13.9% to 17.1% (Comscore). During Q1 2020, the share of 24–34-year-olds on the platform increased from 22.4% to 27.4%. TikTok is largely favored by Gen Z, but more older users have started jumping on the platform in 2020.
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